Advertising on TheBookGuide

Why advertise here?
Our pages enjoy high Google ranking, and for many common search terms, we consistently appear near, or at the top. Combined with a sizable readership who actively help us promote the UK's secondhand and antiquarian book trade, we provide an extremely cost-effective way to reach more customers.

Traffic to the site continued to grow throughout 2010, with our stats showing a yearly increase in unique visitors of 17.8% - a trend which looks set to continue in 2011. And although Alexa only tracks visitors who have installed their tool bar, our ranking using their metrics gives some indication of the TheBookGuide's relative popularity.

If, for instance, you compare our Alexa Traffic Rank with the other UK sites promoting book fairs, the results are clear. (The smaller the number, the more popular the site.) TheBookGuide 173,014; The Provincial Booksellers Fairs Association (PBFA) 2,538,294; The Antiquarian Booksellers Association (ABA) 4,428,924. When it comes to promoting bookshops, there aren't any other sites ... apart from Oxfam ... (All figures 01.03.11.)

TheBookGuide also tends to attract very focused, highly motivated visitors, who according to Alexa, spend approximately seventeen minutes per visit on the site ( 01.03.11). This means that your potential customers can experience a high level of exposure to your advertising.

What does it cost?
For just £10.00* your advert would be displayed for a week and could be seen by the thousands of dealers, collectors, and readers, who use our site.

As an introductory offer, four or more weekly insertions of your advert will save you 20% and give you the option of a free image background or the inclusion of your logo. *Special rates apply to advertising on TheBookGuide home page - please ask for details.

What do you get?
We will design a 120 pixel wide advert button for you, similar to the examples in the right and left sidebars, incorporating up to 10 words of your choice. However, we are happy to discuss your specific needs and wherever possible, include your own designs, artwork, and company logos.

Your advert button will appear on all the pages of the diary, directory, guide, or calendar of your choice and can be linked to the following:

Auction Diary - up to 60 words describing your auction, added to your listing as soon as you buy at least one week's £10 advert button.** The advert button can be linked to your enhanced listing or to your own website.

Bookbinders Directory - An announcement added to your existing listing (60 word maximum). Or a direct link to your own website.

Bookshop Guide - An announcement added to your existing listing (60 word maximum). Or a direct link to your own website.

Fair Calendar - up to 60 words describing your event, added to your listing as soon as you buy at least one week's £10 advert button.** The advert button can be linked to your enhanced listing or to your own website.

Products & Services - linked directly to your own website.

** It's worth noting that early booking will ensure that your enhanced listing will be promoting your event for many months before your button ad appears.

For more information, to discuss your requirements, or to book a space, email us, or give us a call on 01453 759 731.

PLEASE NOTE: the above links are examples and may not be current.