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Advertising
on TheBookGuide
Why
advertise here?
Our pages enjoy high Google ranking, and for many common
search terms, we consistently appear near, or at the top. Combined
with a sizable readership who actively help us promote the UK's
secondhand and antiquarian book trade, we provide an extremely cost-effective
way to reach more customers.
Traffic to the site continued to grow throughout 2010, with our
stats showing a yearly increase in unique visitors of 17.8% - a
trend which looks set to continue in 2011. And although Alexa
only tracks visitors who have installed their tool bar, our ranking
using their metrics gives some indication of the TheBookGuide's
relative popularity.
If, for instance,
you compare our Alexa Traffic Rank with the other UK sites promoting
book fairs, the results are clear. (The smaller the number, the
more popular the site.) TheBookGuide 173,014; The Provincial Booksellers
Fairs Association (PBFA) 2,538,294; The Antiquarian Booksellers
Association (ABA) 4,428,924. When it comes to promoting bookshops,
there aren't any other sites ... apart from Oxfam ... (All figures
01.03.11.)
TheBookGuide
also tends to attract very focused, highly motivated visitors, who
according to Alexa, spend approximately seventeen minutes per visit
on the site ( 01.03.11). This means that your potential customers
can experience a high level of exposure to your advertising.
What
does it cost?
For just £10.00*
your advert would be displayed for a week and could be seen by the
thousands of dealers, collectors,
and readers, who use our site.
As an introductory
offer, four or more weekly insertions of your advert will save you
20% and give you the option of a free image background or the inclusion
of your logo. *Special rates apply to advertising on TheBookGuide
home page - please ask for details.
What
do you get?
We will design a 120 pixel wide advert button for you, similar
to the examples in the right and left sidebars, incorporating up
to 10 words of your choice. However, we are happy to discuss your
specific needs and wherever possible, include your own designs,
artwork, and company logos.
Your advert
button will appear on all the pages of the diary, directory, guide,
or calendar of your choice and can be linked to the following:
Auction
Diary - up to 60 words describing your auction,
added to your listing as soon as you buy at least one week's £10
advert button.** The advert button can be linked to your enhanced
listing or to your own website.
Bookbinders
Directory - An announcement added to your existing
listing (60 word maximum). Or a direct link to your own website.
Bookshop
Guide - An announcement added to your existing
listing (60 word maximum). Or a direct link to your own website.
Fair
Calendar - up to 60 words describing your event,
added to your listing as soon as you buy at least one week's £10
advert button.** The advert button can be linked to your enhanced
listing or to your own website.
Products
& Services - linked directly to your own website.
** It's worth
noting that early booking will ensure that your enhanced listing
will be promoting your event for many months before your button
ad appears.
For more information,
to discuss your requirements, or to book a space, email
us, or give us a call on 01453 759 731.
PLEASE NOTE:
the above links are examples and may not be current.
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